X84 at Otley bus station 1
First Leeds
Network / Service / reliability related issues

First Bus offers tempting customer prizes to mark return of X84 express service

  • X84 express serving Ilkley-Otley-Leeds returns from Sunday 23 February
  • Prizes on offer from Betty’s and North Bar

First Bus is marking the return of the X84 express service between Ilkley-Otley-Leeds this weekend (Sunday 23 February) by teaming up with two iconic venues in the towns. 

Customers will have the opportunity to win the chance to enjoy the hospitality of the world famous Betty’s tearoom in Ilkley or relax with a drink at North Bar in Otley.

Sumptuous treats from Betty’s include a main prize of a £200 voucher to spend in the café, a Finer Things Gift Box worth £100 or one of its Delightfully Yorkshire gift bags valued at £30.

North Bar is providing a £25 bar tab for one lucky winner and other prizes of complimentary wine and cocktails.

Lucy Mottram, Marketing Manager of First Bus in West Yorkshire, said: “We’re delighted to bring back our X84 express service and give regular customers commuting to Leeds the chance that their ticket could prove even better value!

“Ilkley and Otley are great destinations for a day out, so we’re also hoping to encourage new customers to discover these towns by bus and enjoy our express service to get there.”

Audra Cain, Assistant Manager of North Bar, said: ““We are super-excited to see this service return. It's such a wonderful way to bring people into town and connect the local communities.

“It's also the best way to access our sun trap beer garden, the last bus home is a staple service for our locals, whether they've used our free to book event space or just stopped by for one! We're really looking forward to giving back to the community." 

The competition runs for two weeks from Monday 24 February-Sunday 9 March. All tickets scanned using the First Bus app on the X84 service will be automatically entered into competition with winners selected at random.

Picture captions:

X84 at Otley bus station 1 & 2: Audra Cain with First Bus driver Chris at Otley bus station.

Ends

Notes to editors

Media enquiries to Richard Harrison, PR Manager, First Bus North & West Yorkshire 07973 668116 richard.m.harrison@firstbus.co.uk 

At First Bus, we’re on a mission to grow bus usage – so we’ll get behind initiatives that move people out of cars and onto the bus.

We’re one of the UK’s largest bus operators, transporting more than a million customers a day. We serve over 20% of the population of Great Britain with our local bus services, and over half of the UK’s top 15 most populated urban areas.

Transforming our business for the better, we’re putting our people and customers at the heart of everything we do. That’s why we’re the UK’s largest national bus operator to achieve real Living Wage employer status, cementing our position as an employer of choice in the sector.

We’re all about making journeys easier for our customers, which is why we were the first national bus operator to roll out Tap On, Tap Off payment technology across our entire fleet of around 4,500 buses. Our First Bus app has also been voted ‘best in class’ amongst UK bus operators.

First Bus is committed to operating a zero-emission bus fleet by 2035. We already operate over 600 zero-emission buses – that’s 14% of our overall fleet.

We’re passionate about giving back to the communities we serve, which is why we’re helping local businesses to progress their own decarbonisation journeys – giving them access to our charging hubs while our buses are on the road.

We also operate the Aircoach network in Ireland, Specialist Passenger Solutions, First Travel Solutions, York Pullman Bus Company and Ensignbus. First Bus is a division of FirstGroup. 

Find more information on our website here: https://news.firstbus.co.uk/