First Pride bus close-up

Pride bus to join the parade in York

  • Special ticket for all-day travel to support festival-goers and families

A First Bus double-decker emblazoned with the Pride colours and a message of community support will again loom large in the York Pride parade this weekend (Saturday 1 June).

First Bus in York has been a supporter of the city’s Pride Festival for a number of years and the importance of the richness that comes from diversity and inclusivity across society is one that resonates strongly with the operator’s values.

Greg Stephenson, Managing Director of York Pride, said: "We are thrilled to partner with First York for this year's York Pride.

“Their commitment to making the celebration accessible to everyone is truly commendable. The discounted £3.50 Day ticket is a fantastic initiative that will enable more people to join us in celebrating diversity, inclusion, and equality. We look forward to seeing the community come together for a vibrant and joyous Pride event this year."

A spokesperson for First York said: “Our business is on a journey to a place where everyone is welcome, can be their true selves and can succeed. We have a growing programme of awareness to help knowledge and understanding among our colleagues and are building a team that represents the diversity and difference in the communities we serve.”

As part of its continued commitment in helping create easier access to Pride events and festivals, First Bus has created a special ticket for unlimited travel on the day. “We hope this will enable, in particular, lower income households and disadvantaged groups to embrace and enjoy the spectacle and relieve some of the pressure that everyone faces with the cost of living crisis,” added the spokesperson.


Notes to editors

Media enquiries to Richard Harrison, PR Manager, First Bus North & West Yorkshire 07973 668116  

About First Bus 

At First Bus, we are on a mission to grow bus usage. We will get behind initiatives that move people out of cars and onto bus.  

We are one of the UK’s largest bus operators, delivering over a million passenger journeys every day for the communities we serve.  

Transforming our business for the better, we are putting our people and customers at the heart of all we do.  

We are all about making journeys easier for our customers, which is why we were the first national bus operator to rollout Tap On, Tap Off payment technology across our entire UK fleet of 4500 buses. Our First Bus app has also been voted ‘best in class’ amongst UK bus operators.  

First Bus is committed to operating a zero-emission bus fleet by 2035. By March 2024, 15% of our will fleet will comprise Zero Emission Buses (ZEBs).  

We are passionate about giving back to the communities we serve, which is why we are helping local businesses to progress their own decarbonisation journeys with access to our charging hubs while our buses are on the road. 

We also operate the Aircoach network in Ireland, Specialist Passenger Solutions, First Travel Solutions and Ensignbus.  

First Bus is a division of FirstGroup.    Find more information on First Bus here: